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Boutique Concept - Franchise

The Van Der Bauwede flagship store concept is as easily identifiable as a real diamond.

Located in the heart of Geneva, Van Der Bauwede decided to open its new “Concept Store” at the Rue de la Tour-Maîtresse 3.

The new VDB has settled into the Rue de la Tour-Maîtresse (perpendicular to the Rue du Rhône and the Rue de Rive) in a building listed among the “Monuments and Sites of the City of Geneva”, belonging to the city’s historical heritage and offering visitors an opportunity to discover its prized collections through 11 external display windows.

Created and implemented by Stéphanie Van Der Bauwede, Director Marketing & Communication, the new architectural concept of the Van Der Bauwede Genève boutiques is now in perfect harmony with the essence and history of the brand that continues to develop internationally.

The boutique extends over a surface area of 110 m2 in a glamorous, trendy atmosphere with a cosy neo-Baroque décor effectively highlighting the watchmaking and jewellery collections on display.

The Van Der Bauwede Genève boutique is now divided into three completely separate product sections, from the “trendiest” to the “most luxurious”: VDB by Van Der Bauwede, chic, on-trend collections in stainless steel; Van Der Bauwede Genève, the watch and jewellery range combining originality, design and “Swiss Made” quality; and Van Der Bauwede Since 1890, a product selection and a white area entirely devoted to diamonds and to precious life events such as a wedding or engagement.

Focusing on high-end collections, the new Van Der Bauwede boutique in Genève offers a universe that has been entirely designed to emphasise and showcase the brand’s expertise and origins, notably through the VDB Diamond Cut that was exclusively created by the House in 1991 and has been featured in its range ever since.

With its new strategy and innovative concept, the Van Der Bauwede team looks forward to welcoming you to its new point of sale in Geneva.

The contemporary spirit of Van Der Bauwede Genève has travelled way beyond borders. Following Moscow and St. Petersburg, a new boutique was recently inaugurated at Baku, the capital of Azerbaijan.

For any further Van Der Bauwede Genève boutique franchise information, please email us at the following address: franchise@vdb.ch.


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